Visit Denver: Summer Tourism Advertising

Visit Denver has a remarkably complex business model. With over 300 partners and member businesses, our client has a whole lot of their own clients to keep happy. Which means that every summer we were faced the challenge of highlighting as many Denver attractions as possible—and doing it in the classiest way we could manage. 

2012 Brand TV

Since Visit Denver's annual budget almost never allows for broadcast production, when they found a chunk of change that would allow us to shoot, we knew we needed to give them something with a long shelf life. Eight days of shooting, 28 locations and 13 roller coaster rides later, we ended up with a spot that showcases a lot of the things Denver has to see and do. 

2011 Summer of Adventure

With The Real Pirates exhibition at the Denver Museum of Nature and Science, we deemed 2011 Denver’s Summer of Adventure. Which is exactly why these radio spots have “adventure” written all over them. 

2010 Blockbuster Summer

In 2010, the premier proponent of guyliner—King Tut—was coming to Denver (or, his liver was, anyway). So we crowned that season Denver’s Blockbuster Summer. And we created this interactive shadowbox banner that gave potential visitors a front-row seat. [Note: this banner is substantially more rad live. CLICK HERE TO LAUNCH.]

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