Portico Brand Launch

Exclusive Resorts is a vacation club for people who don’t want to have to choose between staying in extravagant private properties and receiving attentive concierge services. In 2011, Exclusive Resorts decided to launch a brand new, more approachable (and more affordable) travel club. So they asked for our help creating a full-fledged brand identity and launch campaign—and they asked for it to be completed in just nine weeks.

Two very long months later, that more approachable club found themselves with a name (Portico), logo, brand architecture, website and print campaign—all crafted to capture the emotional benefit of traveling with a vacation club. And we found ourselves in desperate need of a vacation.