Brown Palace TV

In 2010, Four Seasons opened a hotel in Downtown Denver. For the Brown Palace, this was the first time they’d seen direct competition in the four-star hotel category. Ever.

That meant that, we needed to make classic cool in a big way. With a small budget. So, as a part of a larger campaign, we created a :30 spot that ran on local broadcasts and in geo-targeted online media. And we did everything we could to cut production costs—including writing the soundtrack for the spot over a few lunch breaks at Wash Park.