Flying Flags at Avila Beach Branding & Website

In 2022, one of Central California’s most popular family glamp grounds decided to open a second location on Avila Beach—and they built it to be even more glamorous than their first. They made sure that every cabin and campsite would have a clear ocean view. And they constructed a bluff-top café where guests could enjoy a glass of locally harvested rosé and a tangerine-tinged sunset.

We knew that glamping that elevated called for a more elegant brand. So when developing the location’s identity, we incorporated both the spontaneity that camping is known for and the unique adventures that Avila Beach offers. We used a relaxed cadence and leaned into a sense of wonder. And we brought it all to life on the website with rich amenity descriptions and nods to the terrain’s natural beauty at every turn. Because at Flying Flags at Avila Beach, even if you book a tent site, you’ll still feel like you’re living in luxury.