The Winston Branding & Website

Built inside Solvang, California’s iconic clock tower, The Winston is a hotel that’s indulgent with time. Each of its 14 rooms have been individually designed to deliver different sensory experiences. And every one of them rewards you for paying attention to the details too. You might notice a hand-laid mother of pearl dresser or a needlepoint headboard or a one-of-a-kind carved-wood bench. In other words, you’ll encounter a kind of thoughtful elegance you simply can’t find in a bigger hotel. So we knew that The Winston’s brand needed to deliver a level of intrigue their competition could never claim either. We began by building its brand pillars around its experiential and aesthetic offerings. Then we established a refined yet approachable brand tone. And finally, we brought it all to life on the hotel’s website with vibrant imagery, long, scrolling photo galleries and copy that lingers on every detail—because The Winston is best enjoyed by the guests who take their time.