Platform T Brand Launch
If you've ever been to China (or Britain, for that matter), you know that tea is a lot more than something you break out of your cupboard when you're sick—it's an age-old ritual and a practical display of hospitality. So when the founders of Platform T came to us for help developing their concept for a new tea franchise, we set out to capture the ceremony of a traditional tea service in a modern, approachable, non-stuffy kind of way. From the brand identity to the tea trays, we wanted every facet of the brand to have a well-traveled-but-not-smug-about-it vibe. We even worked with Oz Architecture to create topographic motifs on the cafes’ ceilings and loose-leaf tea displays that were intuitive and easy to navigate.
NEXT UP
VISIT DENVER // TV • Radio • Digital