Denver Zoo Seasonal Campaign

As temperatures begin to drop, so do families’ interests in going to the Denver Zoo. So every fall, the zoo hosts special programs and events to keep attendance (and ticket sales) up. And in 2017, I was fortunate enough to be a part of their fall campaign team. We created two :30 radio spots and two :15 TV spots using unexpected color palettes, animations and rhyme schemes to capture the whimsy of visiting the zoo without accruing prohibitive production costs. With a little bit of elbow grease and a lot of Rhyme Zone searches, we were able to help the Denver Zoo keep the lights on and the tigers fed all winter long.