U.S. Amateur Championship
Local broadcast
Plenty of people like to amateurishly play golf. Very few people enjoy watching golf be amateurishly played.
So when we were given a production budget of $5,000 (nope, not a typo) to drive US Amateur ticket sales, we knew that tapping into avid golfers’ love of the game was the only way to go. After all, every golf legend starts somewhere.