CU Denver Broadcast

The University of Colorado's Denver campus is a lot different than your stereotypical college. Rather than a winning athletics program, they have well-funded research programs. And the only place a CU Denver student sees ΑΔΦ is in their civil engineering class. That kind of campus attracts a more driven kind of student. And for the university's first-ever broadcast campaign, we used beat poetry-inspired narrative to capture a CU Denver student's mindset.