Brussels + Muscles Branding and Launch

University of Colorado is the kind of institution that retains employees for a very long time. In fact, when faculty members have children, those children often remain on CU’s health insurance until they age out of eligibility. So the CU Health Plan has some very strong incentives for encouraging health lifestyles among its participants. Which is why they decided to launch a fitness and nutrition program for kids and solicit our help in the process. From the name and identity system to the website and brand launch materials, we built (or rather, grew) Brussels + Muscles from the ground up.