CU Denver Print Campaign

In an era in which tuition costs are at an all-time high, students are more concerned than ever with the return they can expect from their investment. They don’t just want to have a great experience while they’re enrolled—they want to have great employment opportunities when they graduate. Which is why we used the university’s print budget to target potential employers.

By identifying noteworthy strengths of each school within the university, we produced program-specific print ads that illustrated why employers should keep their eyes out for CU Denver graduates. Then we placed each ad in relevant trade publications. Since CU Denver students have more purpose-driven mindsets than your average college kids, we knew that we needed to have a more purpose-driven approach to our print strategy too.