Brussels + Muscles: A Children’s Health Initiative
University of Colorado is the kind of institution that retains employees for a very long time. In fact, when faculty members have children, those children often remain on CU’s health insurance until they age out of eligibility. So the CU Health Plan has a very strong incentive for encouraging healthy lifestyles among its participants. That’s why they decided to launch a fitness and nutrition program for kids and solicited our help in the process.
From the name and identity system to the website and educational materials for parents, we built (or rather, grew) Brussels + Muscles from the ground up.
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